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The Montecristo brand was created in 1935 by Menedez, Garcia, y Cia. The name was inspired by the novel The Count of Monte Cristo. At the time, it was a popular choice that cigar rollers had read to them while they rolled cigars. With many efforts of Alfed Dunhill, the brand became extremely popular worldwide and today accounts for about 50% of Habanos worldwide cigar sales. This makes the brand the most popular Cuban cigar brand in the world.

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